Designing intuitive, user-focused experiences that blend creativity with data to drive impact.
I am a Product Designer specialising in user research, wire framing and high-fidelity design. I create intuitive, user- focused digital experiences that align seamlessly with business goals. My process blends creativity with data-driven decision-making, allowing me to deliver solutions that boost engagement and satisfaction. I am passionate about modern design practices and emerging trends, I thrive in fast-paced environments where I can juggle multiple projects, collaborate across teams and turn complex problems into elegant solutions.
GrapeData
Redesigned the respondent app leading to 2x increase in user base, acquired high-profile clients like Facebook and Shell, and nearly £1M saved in respondent payouts.
The Student Room
Redesign driven by user research and iterative testing, resulting in a 40% increase in on site engagement within six months directly elevating key product metrics and contributing to company growth.
Polls feature
Introduced an interactive polls feature to convert passive users into active participants. The feature increased return visits by up to 30% and doubled engagement in key communities.
SmartPDT
SmartPDT is the latest Telehealth innovation to provide safe and reliable daylight-Photodynamic Therapy for Actinic Keratosis. Paving the way to home telemedicine and remotely supervised treatment. This app and portal helped the company Secure NHS funding.
